Automatic email reports
Your reports arrive in your inbox on the day and at the time you choose.
Features
Features that turn data into decisions
The data collected by the modules turns into competitor comparisons, a social media score, return on investment, influencer recommendations and team approvals.
Competitor Analysis
See what your competitors are doing on social media.
See how often your competitors post, what kind of content they share and how their followers react to it. These insights help you discover new opportunities to improve your own social media strategy.
- Posting frequency
- Content types
- Follower reactions
CompetitorsLast 30 days
AccountPosts / weekEngagementTop performing
Your brand64.8%Video
Competitor A95.3%Short video
Competitor B43.1%Image
Competitor C32.4%Text
Your brand72
Competitor A81
Competitor B58
Social Media Scoring
Your performance is measured with two scores.
The competitive score measures how you perform against your competitors. The engagement score measures how well you engage with your own audience. Both scores take follower growth rate, reactions, shares, comments, number of posts, reach and impressions into account.
- Competitive score
- Engagement score
- Seven metrics
Your social media scoreLast 30 days
72Competitive score
64Engagement score
Follower growthReactionsSharesCommentsNumber of postsReachImpressions
Sample view
Social Media ROI
See the return on investment of your campaigns.
Social media ROI measures how efficient a campaign is; it tells you whether your work was worth the investment. By determining the return of every campaign, you decide how to allocate your marketing budget based on data.
- ROI per campaign
- Budget allocation
- Performance tracking
Campaign returnLast quarter
CampaignSpendReturnROI
New season₺40,000₺118,000195%
Weekend₺18,000₺31,50075%
Influencer collaboration₺25,000₺22,000−12%
New season 55%Weekend 30%Other 15%
Influencer Recommendations
The creators that suit your brand best are recommended based on data.
The recommendation tool considers your target audience’s demographics, engagement rates and content fit. By identifying the most effective people to work with, you save time and resources.
- Audience demographics
- Engagement rate
- Content fit
Recommended influencersAudience: 25–34, Istanbul
- DALifestyle creatorInstagram · 48K followers92% match
- BKCoffee and design creatorTikTok · 21K followers87% match
- ZEHome and decor creatorYouTube · 133K followers74% match
Audience demographicsEngagement rateContent fit
Sample view
Teamwork & Approvals
Your team works in one panel, and approvals become easier.
Content is prepared and reviewed within the team and takes its place in the calendar once it has been approved. Up to 5 users on the Personal Plan and 15 users on the Business Plan can work together on the same account.
- Shared workspace
- Approval flow
- One calendar
Awaiting approval3 items
New season sneaker videoTikTok · Friday 18:00 · Prepared by: Content team
PreparedReviewedAwaiting approval
ApproveRequest changes
Product launchInstagram · In review
Weekend campaignFacebook · In progress
And more
Details that make daily work easier
Alongside the big features, the package includes small, time-saving tools your team uses every day.
Saved and automatic replies
Answer frequent questions with replies you prepare once.
Sentiment analysis
See how your audience feels about your brand.
Keyword alerts
Be notified the moment an important conversation starts.
Tags and hashtags
Add user tags and hashtags to your posts.
Turkish and English interface
Use the application in the language you prefer.
Competitive score
Measures how you perform against your competitors.
Engagement score
Measures how well you engage with your own audience.
Metrics used to calculate both scores:Follower growth rateReactionsSharesCommentsNumber of postsReachImpressions
FAQ
Questions about features
If you cannot find an answer, you can send your question to our team.
Could not find an answer?All questions Contact us
Which plans include the features?
Every plan includes all modules and features. Plans differ by number of users, number of accounts and data retention period.
What is the difference between the competitive score and the engagement score?
The competitive score measures your performance against your competitors, while the engagement score measures how well you engage with your own audience.
How is social media ROI calculated?
The campaign’s performance is tracked and the return it generates is compared with its cost, so you can see whether each campaign was worth the investment.
How many people can work on the same account?
The Personal Plan covers 5 users and the Business Plan 15. For larger teams, please get in touch with us about the Entrepreneur Plan.