Blog
Articles on social media management
Practical insights and guides on planning, listening, analytics and reporting.
Analytics and reporting · 2 min · Sample article
Competitive score and engagement score: Reading social media performance in two numbers
It is hard to describe social media performance with a single indicator. That is why Sociopack shows where you stand against your competitors and your relationship with your own audience as two separate scores.
Read the article
Analytics and reporting · 1 min
How do you calculate social media ROI?
We look step by step at the data you need to understand whether your campaigns were worth the investment.
Social media management · 1 min
What to keep in mind when building a content calendar
The basics of a well-organised calendar, from posting frequency to choosing networks.
Listening · 1 min
Why does it matter to track what people say about your brand?
How spotting mentions and trends early affects customer experience and your reputation.
Guides · 1 min
Criteria to consider when choosing an influencer
Audience fit, engagement rate and content fit: three key questions for the right partnership.
Guides · 1 min
Replying to customer questions on social media on time
How a shared inbox, saved replies and automatic replies help you keep every message from waiting.