The basics of a well-organised calendar, from posting frequency to choosing networks.
Why does a calendar matter?
Posting regularly makes it easier for your audience to remember you. A content calendar lets you see in advance what you will share and when, and lets your team work from the same plan.
Decide how often to post
Every network has its own rhythm. Posting too often can tire your audience, while posting too rarely can make them forget you. Seeing all networks together in the calendar makes it easier to strike this balance.
Balance your content types
- Product and service introductions
- Behind-the-scenes and team content
- Informative and educational posts
- Campaigns and announcements
Add the approval process to the calendar
Setting aside time in the calendar for preparing, reviewing and approving content prevents last-minute rushes. In Sociopack, content is published automatically on the planned date once it has been approved.
