Glossary
Social media glossary
Short explanations of terms you will often see in reports and in the panel.
C
- Competitive score
- The score in Sociopack that measures how you perform against your competitors.
- Content calendar
- A calendar showing planned posts together with their dates and networks.
- CRM
- Customer relationship management: keeping customer information and interactions with customers in one place.
E
- Engagement
- The total of reactions to a piece of content, such as likes, comments, shares and saves.
- Engagement rate
- The number of engagements divided by reach, impressions or followers; it shows how well content connects with its audience.
- Engagement score
- The score in Sociopack that measures how well you engage with your own audience.
F
- Follower growth rate
- The increase in the number of followers over a given period, expressed as a percentage.
H
- Hashtag
- A label starting with the # sign that groups posts under a topic.
I
- Impressions
- The number of times a piece of content is displayed on screens; the same person may see it more than once.
- Influencer
- A content creator who has influence over a particular audience and can collaborate with brands.
M
- Mention
- When a user tags your brand’s account in a post or names your brand.
O
- Opinion leader
- A person whose views on a subject are taken into account by their followers and who has their own audience.
P
- Predictive analytics
- Forecasting likely future trends by looking at historical data.
R
- Reach
- The number of different people who have seen a piece of content at least once.
- ROI
- Return on investment: the ratio of what a campaign earns to what it costs.
S
- Sentiment analysis
- Classifying the expressions in posts, comments and messages as positive, negative or neutral.
- Social listening
- Tracking and analysing conversations about your brand, products and industry.