How spotting mentions and trends early affects customer experience and your reputation.
The conversation may not be on your account
Your customers do not always tag you when they talk about your brand. A complaint, a suggestion or a compliment may stay in a post that mentions your brand name without tagging your account.
Seeing it early means replying early
Noticing a complaint within hours is the most effective way to stop it from growing. Keyword alerts let you know instantly whenever the words you choose are mentioned.
Filter out the noise
Not every mention is equally important. Filtering out irrelevant messages lets your team focus only on the conversations that need a reply.
Turn what you hear into strategy
The conversations you follow tell you what interests your audience and what bothers them. This information helps you shape your content and messages around your audience’s needs.
