Starting point
The company’s corporate communications team could not regularly follow what was said about its brand or its competitors’ social media activity. Reports for management were prepared from scratch every time.
What changed with Sociopack?
Keyword tracking was set up for the brand and product names. With competitor analysis and social media scoring, the company’s position against its competitors could be seen on a single scale. A weekly report was sent to management automatically by email.
Result
By seeing which content earned reactions for competitors, the team reorganised its own content plan, and management began to make decisions by looking at the same indicators every week.
